Illegal use of the Brocard Perfume name for business purpose ?

© Monde des parfums : histoire des Brocard.
Plaque de verre. Archive familiale.

Legal question. Do have some companies the right to use the name of a previous company without any connexion to it, in terms of history, family, or business, and with a large distance as 100 years ?

This question taps and disturb me as especially this company is also using the image of our old tri-grandfather Henri Brocard, and grandmother Charlotte Brocard, without respecting the image of somebody died more than 108 years ago ?

In my genealogy I did not inherit he name of Brocard, even if I have the feeling of a strong relationship with them in the perfume culture. So in terms of law it seems difficult to engage some legal action. But in our current family,  some Brocard's descendants having this patronym are also shocks but this inappropriate usage of the name, and indecent connexion to the former Brocard company before the Revolution. In a previous page, a "Brocard" company in Berlin used to publish a portrait of our ancestors on their website for business purpose.

We are looking for the respect of the memory of our ancestors, who lost their company in 1917 in Russia, due to the soviets...

In this rare picture coming from an old plate of glass with the picture in negative, you can observe an early picture in a family environement of Henri Brocard & Charlotte Brocard on the left side, and their first children Alexandre; Eugénie Brocard (future spouse of Georges Félix Ferrand).