mardi 13 mai 2008

A therapeutic cosmetic from Brocard in art nouveau style


A nice advertizing from Brocard about a therapeutic cosmetic, in a style of "art nouveau", which was in the course a century ago.
I found this image from this web site. It seems that those products did not be inferior to a quantity of "present" medicines. The text in Russian can give us more informations about the comparaisons related to "institutes of beauty".

Old soap advertizing from Brocard perfume industry

© Family Brocard.
Usage of the image under authorization

Two old advertizing from Brocard about probably the "national soap".
Henry Brocard contributed introduced an hygienic revolution in Russia with one soap for one kopeck. Before that period, soap and beauty stuff were too expensive for the whole population in the empire.
© Family Brocard.
Usage of the image under authorization

Brocard sold millions of soap in the old Russia, developping the history of the "national soap".
This first successfull experience encouraged Henry Brocard to diversify the soap's offer with more sophisticated formulas including glycerine, Mai fleuri, concombre, amber...